Writer
Proven results reaching millions. And Margaret too!
Copywriter
I’ve won awards but nothing compares to having Margaret find me (from four states away) to tell me my headline inspired her to get her first mammogram. It detected cancer but at an early stage, helping her to ultimately beat it.
In both agency and internal roles, I’ve written:
TV, radio and internal videos
Taglines
Outdoor and direct mail
Digital and social
I wrote this ad for the Boston TV market based off our art director’s brilliant visual idea. My objective was to introduce the campaign thematic of finding a better way, which attacked the frustrations of healthcare, but with a sophisticated and forward-thinking tone.
Major Reports
How do hackers coders at a spy agency tell the general his “rapid” 96 day process only took them three hours? Delicately, of course.
My other recent creation/consulting highlights for high-visibility reports include:
Diversity, Equity and Inclusion reports for three Fortune 200 companies
Annual corporate sustainability report for top 4 utility
Annual innovation report for flag-level officers at a national intelligence agency
Features
Feature writer for several industry publications in healthcare and construction
Lead editor and reporter for brand magazine, reaching tens of thousands of subscribers
Lead content generator for agency new business/thought leadership blog
Assistant writer/editor to executives for a variety of long-form executive communications.